The Importance of Buying Professional Products from Salons: Avoiding Product Diversion
In the world of beauty and personal care, consumers are constantly bombarded with an overwhelming array of products promising miraculous results. While many of these products are available for purchase from a variety of sources, including online retailers, drugstores, and department stores, there’s a hidden danger that consumers should be aware of: PRODUCT DIVERSION. But what the hell is professional product diversion is, and why it’s crucial to only buy professional salon products from reputable sources.
LET US EXPLAIN!
Product diversion refers to the unauthorized sale of professional salon products through unapproved channels. This practice usually involves products that are intended for sale exclusively in salons or through licensed beauty professionals. These products often find their way into unauthorized retailers, discount stores, or online marketplaces. Product diversion is problematic for several reasons:
* Quality Assurance: Professional salon products are carefully formulated and tested to deliver specific results. When sold through unauthorized channels, the quality and authenticity of these products may be compromised, leading to subpar results and potential harm to the user. Professional products are ONLY guaranteed when purchased in professional salons or by a professional stylist. IT SAYS JUST THAT ON THE LABELS!
* Counterfeit Products: In some cases, diverted products can be counterfeit or tampered with, posing severe consumer risks. Fake products may contain harmful ingredients or lack the safety standards of genuine products. If not tampered with harmful components, they are diluted or watered down. You may be saving money buying from the drugstore instead of your fancy-ass salon; however, YOU ARE NOT. You will be using more of the "crap" product as well as washing away the investment you just made in your beauty.
*Lack of Expert Guidance: When you buy professional salon products from a licensed salon, you benefit from the expertise and guidance of trained professionals who can recommend the right products for your specific needs. Diverted products lack this valuable support. To top that off, our retail profits get fully reinvested for continued education for the artists. That means even more expert guidance. HOORAY!
* Supporting the Industry: Purchasing products from authorized salons helps support the beauty industry and the professionals who rely on these products for their livelihoods. Diversion undermines the industry and can lead to financial losses for salons and of the artists. (Here, at LIVE SALON, all commissions from product sales are put into a savings account for each individual artist. They may use this fund to add to their continued education, replace a flat tire, use for their own beauty services, and more.)
Product diversion is a significant concern in the beauty industry. To ensure you receive genuine, high-quality products that meet your specific needs, buying professional salon products exclusively from authorized sources is essential. Not only does this protect your well-being and appearance, but it also supports the professionals and businesses that are dedicated to enhancing your beauty and confidence. So, the next time you’re tempted to buy a professional salon product at a discount from an unauthorized retailer, remember the importance of authenticity and expert guidance that comes with shopping at a professional salon.
WE NOW HAVE 3 WAYS TO SHOP TO ENSURE THE BEST QUALITY PRODUCTS FOR YOU AND TO UP OUR CLIENT CARE!
You can now shop not in store but also through two of our distributors, Cosmoprof & Salon Centric. THIS IS A HUGE DEAL! You will be able to able to shop the brands we stand behind fully and take advantage of the deals we have when you shop in person with us here at LIVE SALON. You will also be able to shop brands we do not carry in salon through 2 of our distrubutors, Cosmoprof & Salon Centric. This can be done in the comfort of your home. WHO DOESN'T LOVE ONLINE SHOPPING!
SHOP COSMOPROF THROUGH SALONHQ
(CLICK HERE FOR THE LINK)
Actiiv Hair Science
AG Care
American Crew
Aquage
Babe Lash
Babe Original
Ban De Terre
Biosilk
Chi
Design Essentials
Deva Curl
Farouk
Gamma+
Gibs Grooming
Ion
It’s a 10
Paul Mitchell
Joico
Kenra
Nioxin
Olaplex
Olivia Garden
Redavid
Reuzel
Rusk
Sebastian
Sexy Hair
STMNT Grooming
Style Craft
SHOP SALON CENTRIC THROUGH SALON INTERACTIVE
(CLICK HERE FOR THE LINK)
American Crew
Amika
Biolage
IGK
It’s a 10
K18
L’anza
Matrix
Moroccanoil
Olaplex
Ouidad Pulp Riot
Pureology
Redken
Surface
Verb
We appreciate each and everyone of you for supporting our small business, our artists, and our industry. Help us fight against product diversion. It may be a never-ending battle, but small steps like this can help.